Missed Your Q1 Targets? Here’s How to Get Back on Track for 2025
Q1 2025 didn’t go as planned. Sales missed the mark. Revenue came up short. Now you’re probably wondering if it’s still possible to hit your goals for the first half—and the full year.
The good news? It’s not too late.
But getting back on track often takes more than working harder. It takes a strategic reset of your sales and marketing strategy, and fast.
3 Signs You Need a Mid-Year Course Correction
- Your pipeline isn’t strong enough to cover Q2 targets
- Deals are getting stuck or dying at specific points in the cycle
- Sales and marketing aren’t aligned on what’s working—or who you’re targeting
If any of that sounds familiar, you’re not alone. And you’re not out of options.
How to Recalibrate Your Sales & Marketing for H1 Recovery
Here’s where to focus if you want to recover lost ground—and build momentum that lasts through the year and beyond:
- Recalibrate the Forecast with Reality
Stop trying to force Q1’s assumptions onto Q2. Re-forecast based on actual performance, current pipeline, and realistic conversion rates. Build a plan around what’s true now—not what you hoped would happen.
- Diagnose the Pipeline
Look closely at your funnel by stage. Identify where deals are falling apart—whether it’s top-of-funnel volume, lead quality, or stalled proposals. Focus resources on fixing those specific breakdowns, not chasing random leads.
- Tighten Your Ideal Customer Focus
If you’re chasing every opportunity, you’re wasting time. Zero in on the customers most likely to buy—fast. Refine your ICP, sharpen your messaging, and cut distractions that dilute your impact.
- Accelerate What’s Already Working
Identify the few channels or tactics that are actually producing results. Double down on them. Kill or pause everything else. This is about momentum, not experimentation.
- Align Sales & Marketing Around One Plan
Get your sales and marketing teams operating from the same playbook. Agree on target accounts, messaging, and metrics. Create a shared rhythm for reviewing results and adjusting in real time.
How Auxo Advisors Can Help You Finish Strong
We work with B2B companies to rebuild sales momentum and marketing focus—fast.
Here’s what that looks like:
✅ Sales + marketing audit to find the leaks and misfires
✅ 90-day action plan to rebuild pipeline and drive conversions
✅ Revenue forecasting and dashboarding for clarity and accountability
✅ Campaign design + execution support to generate pipeline now
✅ Ongoing advisory to keep you on track through the rest of 2025
Let’s Get Your Revenue Plan Back on Track
You’ve still got time to make 2025 a win—but not if you keep running the same playbook that missed in Q1.
If you’re ready to reset, refocus, and execute with urgency, we’re ready to help.